Certificate valid for
This Digital Marketing and Social Media Programme is ideal for anyone that works in marketing or those would like to develop their knowledge and understanding of digital marketing and the digital advertising landscape.
The Digital Marketing and Social Media Programme will help you transform your organisation’s digital presence, increase engagement and keep up to date with the latest trends in digital media and marketing in the constantly evolving digital landscape.
The aim of the Digital Marketing and Social Media Programme is brought to life through meaningful and active methods, which embrace the modern marketing industry. The course will look at building brands and marketing strategies, digital marketing acquisition, conversion and retention, social media strategies, and much more.
To gain an understanding of;
On completion of the course, delegates will have an understanding of:
Throughout each session, the tutor will discuss the application of topics to the workplace, everyday conversations and applying policies.
Day 1 - Marketing Strategy and Building Brands to Win Online
This session covers some of the key skills needed by a marketing practitioner operating in a digital environment.
Day 2 - Digital Marketing Acquisition, Conversion & Retention
This session covers some of the key skills needed by a marketing practitioner or strategist operating in a digital environment.
Day 3 - Developing Social Media Strategies
This session will explore the impact and growing importance of social and digital media on modern society and organisations.
It will help delegates to evaluate, project and apply the practical applications of such media to their everyday initiatives. The delegate will be able to begin to develop and employ practical and technical skills in multimedia applications in the development of appropriate social media strategies.
It will examine dominant and emergent social media forms and the most influential digital media technologies in the context of a variety of themes.
Day 4 - Advertising in a Converged Age
This session will explore the convergence of communicative technologies for advertising and branding in modern society. Particular emphasis will be placed on the changes in the form and function of consumers’ relationships with companies and other sponsors/users of emerging reciprocal communicative technologies. The practices, impacts and implications of convergence will be considered in the following contexts:
No prior experience in marketing is required and our tutors will tailor the content and the delivery to ensure it is pitched at the right level for the delegates in attendance.
This course is not assessment based, upon successful attendance of the full course, and participation in seminars, you will receive a certificate of completion and competency.
After completion of the 4 days you will receive a certificate of competency in Digital Marketing & Social Media. This course is pitched to a CIM Level 6.
The Chartered Institute of Marketing (CIM) offers a professionally recognised range of Marketing and Digital Marketing qualifications, designed to develop the core skills you need to succeed as a professional marketer. The CIM training programmes improve the marketing capability of individuals within your organisation, driving the growth of your business with knowledge of the latest marketing strategies and tactics, whilst helping you retain top talent through quality investment in your employees.