Digital Marketing Training Course
Accreditation
ESS Certificate
Course Duration
2 Days
Valid for
Never expires
Course Information
Digital Marketing Skills Course Overview
This is a practical 2-day training course that will give you the knowledge and practical skills you need to know in order to get to grips with and run your own digital marketing.
You will learn the basics of 6 essential areas of Digital Marketing to help you create a fully rounded digital marketing strategy.
From sending engaging email campaigns, tweaking your website to improve conversions, optimising for search, running ads and using social media you will come away from the training with the foundations to build and implement your own digital marketing strategy.
Digital Marketing Course Outline
Website Design
- Structuring your website
- Segmentation
- Creating better structured content
- CMS Systems and design options
- Identifying improvements for your website
- Conversion Rate Optimisation
Search Engine Optimisation
- Introduction to SEO
- How Google works
- The Key ranking factors
- Keyword research
- Competitor analysis
- On-page SEO
- On-site SEO
- Off-page SEO
- Link Building & PageRank
- Citations & mentions
- Local SEO and Google My Business
Google Analytics
- How it works
- Creating a Measurement Plan
- Accounts, Properties & Views
- Custom Dashboards
- Creating Goals & Funnel Paths
- Viewing and filtering the reports
- Audience Reports
- Acquisition Reports
- Behaviour Reports
- Conversion Reports
- Filters, Segments and Search
- Ecommerce & Event Tracking
Google Ads
- How it works & AdRank
- Practical session setting up campaigns in Ads
- Campaign settings
- Writing effective Ads
- Keyword research & selection
- Bid Strategies & Match Types
- Campaign optimisation
Email Marketing
- Rules & Laws
- Setting objectives & strategies
- Timing & plans
- List building & segmentation
- Subject lines & the ‘From’ field
- Crafting your email
- Image creation
- Practical session
Social Media
- Setting objectives & strategies
- Selecting the channels
- Social Media rules
- Social Media tactics
- Facebook, Twitter, LinkedIn case studies
- Management & Monitoring Tools
To book this course
Assessment & Certification
Assessment
The 5 star rated Digital Marketing courses are practical courses with small class sizes, a maximum of 6 delegates, which allows for plenty of time to interact with the trainer and ask any questions!
These are held as in-person classroom courses or as live, online courses (over Zoom). All courses, run from 9:30 am to 4:30 pm, with plenty of breaks.
Certification
On completion you will receive a Certificate of Achievement in Digital Marketing Skills.
More Details
Why Choose this Digital Marketing Course?
- Run by an experienced digital marketer with over 15 years experience in developing and implementing digital marketing strategies for companies and organisations
- This course is limited to 6 places so you are guaranteed personal support throughout the course
- Convenient location in central Manchester, Leeds, Birmingham & Online
- Course notes and support material
- 3 months online support
- Certificate of achievement
- 5 Star Rated in Google Reviews