Accreditation
ESS Certificate
Digital Marketing Training Course
Course duration
2 Days
Certificate valid for
Never expires
Learn the basics of Digital Marketing and developing a strategy to increase your website traffic and conversions on this 5 star rated 2 day training course.
This training course is ideal for anyone who is new to the world of digital marketing or anyone who is wants to increase the presence or traffic to their website through online sources. This course does not require any specific prior knowledge. However, it is expected that delegates will have some understanding of digital marketing or, have some responsibility for the marketing of a company or organisation.
If you’re looking to dive into Digital Marketing for your business, you have been running Digital Marketing for a while and want to learn more, then this course is for you.
Over 2 consecutive days, this course will equip you with practical skills and knowledge to take away and implement straight away into your own business or website.
You will learn 6 essential areas of Digital Marketing: SEO, Website Optimisation (CRO), Google Ads, Google Analytics, Email and Social Media.
Along the way, we will show you plenty of hints, tips and shortcuts.
Digital Marketing Course Topics
This two-day course is broken down into 6 areas of Digital Marketing, these are:
Website Design Optimisation: Learn how to optimise your website to help turn more of your visitors into sales and leads (It is not a Graphic Design or Website Development course).
Search Engine Optimisation: Learn how you can achieve higher ranking in search engines (particularly Google) using on-page and off-page SEO techniques.
Google Analytics and Search Console: Gain a better understanding of your website traffic, where visitors come from and what they do, measuring the effectiveness of marketing campaigns, and more. It also covers Search Console.
Google Ads: Learn the basics of setting up and optimising Google Ads (aka AdWords) campaigns including strategy, targeting the right keywords, building and optimising campaigns.
Email Marketing: Understand key rules for creating successful email marketing campaigns and learn how to evaluate email design and structure to increase open and click-through rates.
Social Media Marketing: Get an overview of the main social media channels and how best to utilise them. Includes Facebook, Twitter, LinkedIn and YouTube.
You will be given a Digital Marketing strategy template and during the course, you will be able to start building your ideas for the strategy for your business/organisation to maximise the effectiveness of your Digital Marketing activities.
Digital Marketing Skills Course Overview
This is a practical 2-day training course that will give you the knowledge and practical skills you need to know in order to get to grips with and run your own digital marketing.
You will learn the basics of 6 essential areas of Digital Marketing to help you create a fully rounded digital marketing strategy.
From sending engaging email campaigns, tweaking your website to improve conversions, optimising for search, running ads and using social media you will come away from the training with the foundations to build and implement your own digital marketing strategy.
Digital Marketing Course Outline
Website Design
- Structuring your website
- Segmentation
- Creating better structured content
- CMS Systems and design options
- Identifying improvements for your website
- Conversion Rate Optimisation
Search Engine Optimisation
- Introduction to SEO
- How Google works
- The Key ranking factors
- Keyword research
- Competitor analysis
- On-page SEO
- On-site SEO
- Off-page SEO
- Link Building & PageRank
- Citations & mentions
- Local SEO and Google My Business
Google Analytics
- How it works
- Creating a Measurement Plan
- Accounts, Properties & Views
- Custom Dashboards
- Creating Goals & Funnel Paths
- Viewing and filtering the reports
- Audience Reports
- Acquisition Reports
- Behaviour Reports
- Conversion Reports
- Filters, Segments and Search
- Ecommerce & Event Tracking
Google Ads
- How it works & AdRank
- Practical session setting up campaigns in Ads
- Campaign settings
- Writing effective Ads
- Keyword research & selection
- Bid Strategies & Match Types
- Campaign optimisation
Email Marketing
- Rules & Laws
- Setting objectives & strategies
- Timing & plans
- List building & segmentation
- Subject lines & the ‘From’ field
- Crafting your email
- Image creation
- Practical session
Social Media
- Setting objectives & strategies
- Selecting the channels
- Social Media rules
- Social Media tactics
- Facebook, Twitter, LinkedIn case studies
- Management & Monitoring Tools
The 5 star rated Digital Marketing courses are practical courses with small class sizes, a maximum of 6 delegates, which allows for plenty of time to interact with the trainer and ask any questions!
These are held as in-person classroom courses or as live, online courses (over Zoom). All courses, run from 9:30 am to 4:30 pm, with plenty of breaks.
On completion you will receive a Certificate of Achievement in Digital Marketing Skills.
Why Choose this Digital Marketing Course?
- Run by an experienced digital marketer with over 15 years experience in developing and implementing digital marketing strategies for companies and organisations
- This course is limited to 6 places so you are guaranteed personal support throughout the course
- Convenient location in central Manchester, Leeds, Birmingham & Online
- Course notes and support material
- 3 months online support
- Certificate of achievement
- 5 Star Rated in Google Reviews