Digital Marketing Training Course

Learn the basics of Digital Marketing and developing a strategy to increase your website traffic and conversions on this 5 star rated 2 day training course.

This training course is ideal for anyone who is new to the world of digital marketing or anyone who is wants to increase the presence or traffic to their website through online sources. This course does not require any specific prior knowledge.  However, it is expected that delegates will have some understanding of digital marketing or, have some responsibility for the marketing of a company or organisation.

If you’re looking to dive into Digital Marketing for your business, you have been running Digital Marketing for a while and want to learn more, then this course is for you.

Over 2 consecutive days, this course will equip you with practical skills and knowledge to take away and implement straight away into your own business or website.

You will learn 6 essential areas of Digital Marketing: SEO, Website Optimisation (CRO), Google Ads, Google Analytics, Email and Social Media.

Along the way, we will show you plenty of hints, tips and shortcuts.

Digital Marketing Course Topics

This two-day course is broken down into 6 areas of Digital Marketing, these are:

Website Design Optimisation: Learn how to optimise your website to help turn more of your visitors into sales and leads (It is not a Graphic Design or Website Development course).

Search Engine Optimisation: Learn how you can achieve higher ranking in search engines (particularly Google) using on-page and off-page SEO techniques.

Google Analytics and Search Console: Gain a better understanding of your website traffic, where visitors come from and what they do, measuring the effectiveness of marketing campaigns, and more. It also covers Search Console.

Google Ads: Learn the basics of setting up and optimising Google Ads (aka AdWords) campaigns including strategy, targeting the right keywords, building and optimising campaigns.

Email Marketing: Understand key rules for creating successful email marketing campaigns and learn how to evaluate email design and structure to increase open and click-through rates.

Social Media Marketing: Get an overview of the main social media channels and how best to utilise them. Includes Facebook, Twitter, LinkedIn and YouTube.

You will be given a Digital Marketing strategy template and during the course, you will be able to start building your ideas for the strategy for your business/organisation to maximise the effectiveness of your Digital Marketing activities.