Google Analytics 4 Training

Learn how to get the most out of the latest version of Google Analytics on this 1 day course. Understand the standard reports and learn how to create custom reports and conversions and use this data to inform your marketing activity.

This training course is ideal for anyone who wants to use Google Analytics 4 to monitor, analyse and improve their website, and marketing activities and gain insights about their customers. You might have some experience of using Universal Analytics (GA3) but no experience is necessary.

GA4, or Google Analytics 4, is the latest iteration of the Google Analytics platform.

Whether you are completely new to Google Analytics or you have been using Universal Analytics and are now looking to switch to GA4 this course will help you to understand how this new platform works and how you can use the standard reports and metrics to help inform marketing activities. 

It will give you practical skills and knowledge of different aspects of GA4 to take away and implement to customise Google Analytics for your own needs. 

Google Analytics 4 Course Topics

This GA4 Course covers: 

• Setting Up GA4
• Introduction to GA4
• Using Standard reports
• Creating custom Explore reports
• Customising reports
• Using Events
• Creating Conversions

and more.

Course Outline

Introduction to GA4

• How GA4 works
• Adding Analytics tracking code
• Measurement issues with GA
• Dimensions vs Metrics
• Setting objectives and KPIs
• Website review

Creating Events & Conversions

• Understand how to create events
• Custom Dimensions & Metrics
• Creating Conversions

GA4 4 Set Up & Admin

• Accounts & properties
• Data Streams
• Data setting and comparisons
• Set Up and Filters

Explore Reports

• Using Explore reports to create customs reports

Standard Reports

• Using the standard reports to:
• Understand who is visiting your website
• Which devices are they using
• Audience demographics
• See traffic coming from Organic search, Social Media, Paid search, Referrals and Specific campaigns
• Understand how users are engaging with your website: Which pages they’re viewing, Events and conversions

Advanced Reporting

• Customising Standard Reports
• Customising Menus
• Using the Debug
• Segments and Custom Segments
• Creating Custom Audiences

More Help

• Google Search Console
• Google Ads linking
• Remarketing