Google Ads (AdWords) Training


ESS Certificate

Course duration

1 Day

Certificate valid for

Never expires

Book this course today. Call 0115 8970 529 or click here to send us a message

This is a one day training course that will give you a great understanding of how to set up a successful Google Ads campaigns; how to evaluate your Google Ads effectiveness and how to optimise your campaigns.

This Google Ads (AdWords) course is aimed at people who are new or relatively new to Google Ads and the world of PPC. You may not have started any campaigns yet or you may have had a go but been unsure how to make your campaigns more effective.

Google Ads is a great way for website owners to get their website to appear at the top of Google Search Results. They operate on a PPC (Pay Per Click) model, which means each time an Ad is clicked on the account will be charged a fee. 

This 1 day Google Ads course will give you a good understanding of how Google Ads works and provide a clear, hands-on, demonstration of how to set up campaigns and write effective Ads.

You will also learn how to evaluate your PPC campaigns performance and optimise it in order to get the most out of your budget.

Google Ads Course Topics

- Introduction to Google Ads (AdWords)

- Google Ads Strategy & Options

- Keyword Research & Targeting options

- Creating an effective Google Ads campaign

- Optimisation of your AdWords campaigns

- Conversion tracking

- Reporting

- Overview of Google Shopping Ads, Video Ads, Remarketing and Display Ads

Google AdWords Course Outline

Introduction to Google Ads

  • Understanding AdWords and Quality Score
  • Structuring your Campaigns and Ad Groups
  • Home, Dashboards & Menus
  • AdWords Settings
  • Google Ads Extensions
  • Scheduling & Rotation

Creating an Ad

  • Creating a text ad
  • Keyword Analysis
  • Bid Strategy & Match Types
  • Ad Preview & Diagnostics


  • Improving Ad Rank
  • AdWords Optimisation
  • Improving your Quality Score
  • Landing page optimisation


  • AdWords Conversion Tracking
  • Using Analytics to Track Conversions
  • Conversion Reports
  • Automated Conversion Optimisation


  • Device Targeting
  • Bid Adjustments
  • Custom landing pages
  • Other strategies to try

Other Ad Types

  • Google Shopping / PLAs (Overview)
  • Remarketing (Overview)
  • Display Advertising (Overview)
  • Video (YouTube) ads (Overview)
  • Useful AdWords and Training Resources

The 5 star rated Google Ads (AdWords) courses are practical courses with small class sizes, a maximum of 6 delegates, which allows for plenty of time to interact with the trainer and ask any questions!

These are held as in-person classroom courses or as live, online courses (over Zoom). All courses, run from 9:30 am to 4:30 pm, with plenty of breaks.

On completion you will receive a Certificate of Achievement in Google Ads (AdWords) Training.

Why Choose this Google Ads Course?

  • Run by an experienced digital marketer with over 10 years experience in developing and implementing Google Ads campaigns for companies and organisations
  • This course is limited to 6 places so you are guaranteed personal support throughout the course
  • Convenient location in central Manchester, Leeds, Liverpool, Birmingham and Online
  • Course notes and support material provided
  • 3 months online support
  • Certificate of achievement
  • 5 star rated in Google Reviews