Mailchimp Training Course

This is a one day training course that covers the essential knowledge and skills you need to create, run and monitor effective email campaigns with Mailchimp.

Whether you are a complete beginner who has never opened Mailchimp or you have been using it in a limited capacity, this course is for you.

This is ideal if you're looking to start sending email marketing campaigns for your business using Mailchimp or have been using Mailchimp to send campaigns but want to learn more.

It will give you practical skills and knowledge to take away and implement straight away into your own Mailchimp account and email marketing.

You will learn about general email marketing strategy through to using Mailchimp to create email campaigns and utilising Segments, Tags and groups.

Along the way we will show you plenty of hints, tips and shortcuts, to make using Mailchimp easier, quicker and more efficient.

Pre-course Requirements

You do not need any prior knowledge of Mailchimp to attend this course. It would be advantageous (but not required) to have access to a Mailchimp account you can use during the training.

Mailchimp Training Course Topics

Below is a summary of the topics covered on the 1-day Mailchimp course.

• General Email Strategy
• Managing your Audience
• Making the most of segments, groups and tags
• Using Sign Up forms
• Using the template builder
• Utilising Merge Tags
• Setting up Email Campaigns
• Looking at Reports

Mailchimp for Beginners

This is a practical 1-day training course that covers all the essential skills you need to know in order to set up and use Mailchimp.

You will learn how to use segments, create email templates using the template builder, send email campaigns and how to read the results to identify opportunities for improvement for following campaigns.

This Mailchimp training will also cover general email strategy and guidelines to ensure that you have good foundations to build and send highly effective emails.

Course Outline

Email Strategy

• Rules & Regulations Overview
• Introduction to building effective emails
• Scheduling
• Content Creation
• Subject Lines and From fields
• Understanding Eye Flow and email structure
• Conversion Rate Optimisation for emails
• Tone and language

Audiences, Groups, Segments & Tags

• Creating & Managing Audiences
• Organising Audiences Data
• Sign Up Forms
• Groups, Segments & Tags
• Audiences Settings

Templates

• Content Manager
• Template Styles
• Template Builder / Editing Templates
• Hyperlinks & Merge Tags (Incl personalisation)
• HTML Templates
• Preview & Testing

Campaigns

• Campaign Types
• Creating a Regular Campaign
• A look at A/B Test Campaigns
• A Look at Automation
• A Look at Landing Pages

Reporting

• Campaign Reports
• MailChimp Account