Search Engine Optimisation (SEO) Essentials Course

Learn how to optimise your website for the right keywords and understand the steps you need to take to get a ranking on this 1 day, 5 star rated course.

This training course is ideal for anyone who wants their website to appear high in Google Search results. You might have some experience of SEO, but it is not necessary for the course.

If you’re looking to improve your SEO skills whether you are wanting to undertake your own SEO strategy or if you are working with an agency and would just like to understand more, then this course is for you.

It will give you practical skills and knowledge of different aspects of SEO to take away and implement on your own site.

You will learn how to undertake keyword research and competitor analysis, how to optimise your site for On-Site, Technical and Off-Site SEO and more.

Search Engine Optimisation Course Topics

Below is a summary of the topics covered on the 1-day SEO course.

• Introduction to SEO
• Keyword Research
• Creating an SEO Action Plan
• On-Page Optimisation
• On-Site Optimisation
• Off-Page Optimisation
• Measurement

SEO Training Course Overview

Through a range of theory and practical exercises looking at your own & competitor websites, you will learn the essential SEO skills you need to gain a better ranking in the organic search results.

After the course, you will also be provided with helpful course notes for your own reference as well as 3 months online support.

Course Outline

Introduction to SEO

• Introduction to SEO
• How Search Engines rank websites
• How users use and view Search Engine results pages
• The SEO Process
• SEO Tools

On-Page Optimisation

• HTML components
• Quality Content
• Keyword structure
• Keyword density
• Technical SEO issues such as redirection

Measuring SEO Results

• Search Console Reports
• Google Analytics Reports
• Other tracking tools

Keyword Research

• Setting objectives
• Practical session in Keyword Research
• Understanding on-page ranking factors
• The free tools you can use to identify the best keywords to target
• Analysis session
• Selecting target keywords for your pages

On-Site Optimisation

• Domains and URLs
• Taxonomy (structure) / site maps
• Speed and Errors
• Security
• Microdata and rich snippets

Creating an SEO Strategy

• Setting Objectives
• Keyword targeting
• Competitor Analysis
• How high can we get?
• Checking SERP Rankings
• Prioritising SEO Tasks
• Monitoring progress

Off-Page Optimisation

• Link Building & Content Marketing
• Social Media & SEO
• Blogging, Directories & Forums
• PR and building mentions
• Local SEO
• Other Off-page SEO methods