Social Media Training Course

This one day course covers the essentials of building and executing an effective social media strategy for people wanting to take advantage of the power of Social Media to promote their company or organisation or blogs.

This training is ideal for anyone who uses Facebook, LinkedIn, Twitter or Instagram (as well as others) on a regular basis for their business and wants to improve their reach & engagement of their audience or generate more leads through the social media platforms. It is also suitable for people who are looking to start using Social Media platforms for their businesses and want to understand best practices for doing so. 

We will show you how to create a great presence, how to build a large but targeted following and how to engage this following.

We will also show you the techniques you can use to convert followers into customers.

Social Media Course Topics

• Introduction to Social Media
• Latest Social Trends
• Developing a Social Media Strategy & online identity
• Creating a social media policy
• How to target your audience
• Building a following, awareness and trust
• Identifying the appropriate social channels
• Creating content using tools, calendars and scheduling
• Setting KPIs and measurement

Course Outline

Social Media Introduction

• Introduction to Social Media
• Latest trends and developments

Social Media Strategy

• Creating social media objectives
• Developing a social media strategy
• SM Policy (Keeping yourself and your team safe)
• Developing your online voice / identity
• Competitor analysis
• Social Media and Search Engine Optimisation

Developing a Target Audience

• Understanding how to target your ideal audience
• How to build a following and create a dialogue
• Building awareness and trust through Social Media

Social Media Channels

Intro and good examples of the use of:
Twitter, Facebook, LinkedIn, Instagram, YouTube, Pinterest, 'The newbies'

Content

• Creating ideas for content
• Creating a content calendar and scheduling tools
• Developing the RITE content (Relevant, Interesting, Timely, Entertaining)
• Great examples

Social Media Measurement

• KPI’s and measuring Social Media success
• Measurement tools e.g. Tweet Reach, Google Analytics, Facebook
• Insights, LinkedIn Content Marketing Score and more
• Understanding the results