This 10-minute microlearning course introduces the essentials of Facebook advertising, from defining your target audience to designing and optimising ad content. Learn how to plan, track, and evaluate your campaigns using key metrics to maximise engagement and return on investment. Ideal for anyone responsible for promoting a business or brand online.
In this micro Facebook advertising course, we’ll examine effective ways to boost engagement – including how to define your target audience, choose the right ads for your audience and effective ways to design and build your ad content.
Finally, we’ll show you how to test, track and evaluate your ad campaigns using key metrics.
Learning Objectives
By the end of this course, you will:
Target Audience
This course is aimed at anyone who is involved in promoting and marketing their business online.
Advantages
Online training is flexible, efficient and cost effective meaning the candidate can progress through the modules at their own pace and in their own time, so they can fit the training around their work and personal life
Further Progression
For a wider overview of Social Media Marketing we have a full course covering that, alternatively if you want to find out about using other platforms to enhance your business offering check out our Linkedin for Business or Instagram for Business courses.
Course Modules
Recommended system requirements