Facebook for Business

What does the Facebook for Business online course cover?

Facebook is the world’s largest social network. With over a billion users it’s very likely that a proportion of your target customer audience will have a Facebook account. In the ‘Social Media for Business’ course you’ll have been encouraged to research and investigate the preferred social media platforms used by your target audience, so you should have a good idea at this point if Facebook is one of the right platforms for you. 

Using Facebook in your business is about providing an effective means for your customers to interact with you and connect their friends to your business. Recommendation is the most powerful way a potential customer can be connected to a business, particularly when it’s being recommended by a friend. So if you know that a trusted friend likes a particular brand, you’re much more likely to engage with that brand. 

Facebook is essentially a platform designed to facilitate social interaction between people with whom you’ve already established some mutual recognition.

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E-Learning Course Modules

Module Number Module Name Pass % Required
1 An Introduction to Facebook Pass percentage required:75
2 Setting up a Facebook Brand Page Pass percentage required:75
3 Administrating your Facebook Brand Page Pass percentage required:75
4 Adding Content to your Brand Page Pass percentage required:75
5 Custom Applications Pass percentage required:75
6 Getting People to your Brand Page Pass percentage required:75
7 Facebook Advertising Pass percentage required:75
8 Getting Website Traffic from Facebook Pass percentage required:75

Recommended system requirements Operating System: Windows 7+ or Mac OSX (10.8+)
Browser: A modern and up to date web browser
Video: Up to date video drivers
Memory: 1 Gb+ RAM
Additional Software: Flash Player (latest version)
Download Speed: Broadband (3Mb+)