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SEO (Search Engine Optimisation) for Business

£25exc. VAT

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What does the SEO online course cover?

Right now, potential customers will be searching for your products and services ‐ and if they don’t find their way to your site, you could be deferring them to a competitor. Imagine if your website could rank above your competitors’, using the kind of search terms that turn your visitor traffic into revenue. When it’s done well, search engine marketing can give search engines exactly what they need to put your website in a prime position on Search Engine Results Pages. 

The key is understanding what search engines need ‐ and since 90% of all searches in the UK are via Google, this pretty much means understanding Google. This course will explain the proven techniques that will help you reach and maintain the number one results spot.

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Course Modules

Introduction to SEO
Pass percentage required:70%
Link Building
Pass percentage required:70%
On-Site SEO
Pass percentage required:70%
Social Media as part of SEO
Pass percentage required:70%
Local Search
Pass percentage required:70%
Pay Per Click (PPC)
Pass percentage required:70%

Recommended system requirements

  • Operating System: Windows 7+ or Mac OSX (10.8+)
  • Browser: A modern and up to date web browser
  • Video: Up to date video drivers
  • Memory: 1 Gb+ RAM
  • Additional Software: Flash Player (latest version)
  • Download Speed: Broadband (3Mb+)