Social Media for Business

The Internet has changed our lives both personally and commercially. The boundaries between personal and business communication are now much less defined. Three quarters of us in the developed world use the internet and Social media has become a serious business marketing technique with over 90% of businesses with an in‐house marketing department using social media for marketing and committing up to 20% of marketers time in that direction. So far as your social media audience in concerned, 43% of people aged 20‐29 spend more than 10 hours a week on social media sites. 

The starting point in any social media activity for business is your website or microsite and your social media activities will invariably be referencing this site so the first measurement of success in your social media activity will be the traffic you’re generating for your site through social media channels.

What does the Social Media for Business online course cover?

This course is designed to assist people in business to understand how social media techniques can be used as an effective business marketing tool. The object is to provide sufficient information to enable you to develop a social media strategy for a business and implement that strategy personally or through the informed engagement of third party specialists.

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E-Learning Course Modules

Module Number Module Name Pass % Required
1 Introduction Pass percentage required:70
2 What is Social Media? Pass percentage required:70
3 Introduction to POST Methodology Pass percentage required:70
4 Websites and Microsites Pass percentage required:70
5 Facebook Pass percentage required:70
6 LinkedIn Pass percentage required:70
7 Twitter Pass percentage required:70
8 Blogging Pass percentage required:70
9 Video Pass percentage required:70
10 Bringing it all Together Pass percentage required:70
11 Is Social Media Worth It? Pass percentage required:70

Recommended system requirements Operating System: Windows 7+ or Mac OSX (10.8+)
Browser: A modern and up to date web browser
Video: Up to date video drivers
Memory: 1 Gb+ RAM
Additional Software: Flash Player (latest version)
Download Speed: Broadband (3Mb+)